For so long social media, copywriting, SEO management, PR, marketing and communications have been thought about in silo. Often with a complete disconnect between them.
Ultimately all of these marketing elements enable sales and build a brand affinity over time. We may never know exactly how a customer heard about our company and decided to do business with us. It could have been through recommendation, Google search, a social media post, a marketing leaflet, an advert or a mention in a news article. But the chances are that they wouldn’t have made a decision based on just one of those things. It’s more likely to be a combination of a few.
So if you want to win more business, it makes sense to approach your communications strategy in a number of ways. For so long each of these elements has been siloed with many believing that they need to approach each element separately. This is a daunting task and one which often gets put off thanks to the sheer scale of it all.
Unfolded Content was borne out of the need to simplify this process. While many companies scramble around looking for endless bits of content to use, Unfolded Content works with businesses of all shapes and sizes to help them realise the value of taking each piece of content and using it a number of ways to help tick all the boxes.
It really doesn’t need to be any more complicated than that.
From start-ups and independents through to large global enterprises and everyone in between, Unfolded Content works with businesses to help them tell the stories that really matter and turn leads into sales, in a simple, uncomplicated, way. It really is that simple.
"Unfolded Content works with businesses of all shapes and sizes to help them realise the value of taking one piece of really, really good content and using it a number of ways to help tick all the boxes."