For every piece of content you have, there are a variety of ways to slice and dice them and a number of platforms to use them on.
Our job is to take your content and pull out as much as we can to promote it across those channels and use it as a tool to build relationships with existing clients and attract new ones. Not to mention its impact as a recruitment tool and attracting interest from potential partners.
Your content won’t always be directly about your product or service, in fact we would prefer it if it wasn’t. But using your insight, data, knowledge and experience we want to talk to your customers and build those relationships.
As consumers we are more likely to do business with companies we trust and those that we feel understand us. To build this trust it is important to showcase your company in the right way – showcasing expertise, showing empathy, understanding, showing that your business values align with those of your customers and making everything feel a bit more human.
"Using your insight, data, knowledge and experience we want to talk to your customers and build relationships."
Creating regular content for your website including:
· Blogs
· News
· Soundbites
· Testimonials
· Case studies
· Research
· Videos
· Interviews
· Infographics
· Award wins
· Data-led content
· Thought leadership
Devising a social content strategy to help you connect
with your target audience:
· Posts
· Images
· Videos
· Infographics
· News
· Thought leadership
· Connecting with relevant people
· ‘Being social’
· Polls
· Vox pops
· Hashtags
· Follower acquisition
· Interviews
Data and statistics
Securing opportunities to be seen in the media:
· National & broadcast
· Trade publications
· Interviews
· Comment opportunities
· Promoting research and data
· Highlighting in-house expertise
· Guest articles
· Blogs
· Opinion articles
· Media relations
Managing marketing collateral to support sales efforts:
· Brochures
· Magazines
· Direct emails
· Newsletters
· Leaflets
· Advertising
· Webinars
· Seminars
· Roundtable events