For every piece of content you have, there are a variety of ways to slice and dice them and a number of platforms to use them on.
Our job is to take your content and pull out as much as we can to promote it across those channels and use it as a tool to build relationships with existing clients and attract new ones. Not to mention its impact as a recruitment tool and attracting interest from potential partners.
Your content won’t always be directly about your product or service, in fact we would prefer it if it wasn’t. But using your insight, data, knowledge and experience we want to talk to your customers and build those relationships.
As consumers we are more likely to do business with companies we trust and those that we feel understand us. To build this trust it is important to showcase your company in the right way – showcasing expertise, showing empathy, understanding, showing that your business values align with those of your customers and making everything feel a bit more human.
"Using your insight, data, knowledge and experience we want to talk to your customers and build relationships."
Securing opportunities to be seen in the media:
· National & broadcast
· Trade publications
· Interviews
· Comment opportunities
· Promoting research and data
· Highlighting in-house expertise
· Guest articles
· Blogs
· Opinion articles
· Media relations
Creating regular content for your website including:
· Blogs
· News
· Soundbites
· Testimonials
· Case studies
· Research
· Videos
· Interviews
· Infographics
· Award wins
· Data-led content
· Thought leadership
· SEO building
Devising a social content strategy to help you connect
with your target audience:
· Posts, reels, stories, articles
· Imagery
· Videography
· Infographics
· News
· Thought leadership
· Connecting with relevant people
· ‘Being social’
· Polls
· Vox pops
· Hashtags
· Follower acquisition
· Interviews
Data and statistics
Managing marketing collateral to support sales efforts:
· Brochures
· Magazines
· Direct emails
· Newsletters
· Leaflets
· Advertising
· Webinars
· Seminars
· Roundtable events
Driving effective internal communication strategies to build trust and loyalty within the business. This includes supporting organisations through:
· Changes to company strategy and vision
· Changes to leadership
· Redundancies
· Promotions
· Office moves / changes to working environment
· Acquisitions and mergers
· Management buy-outs
· Implementation of new systems and technology
· Rebranding
We help clients navigate situations which could cause repetitional damage if handled in the wrong way. This might include:
· Financial performance
· Disgruntled customers
· Employee behaviour
· Issues with premises
· Issues with suppliers / partners
· Health and safety issues
· Employee wellbeing
· Protection of staff