Founder story

Founded by Lianne Robinson in 2015, Unfolded Content is an agency that was built out of a desire to help companies simplify their approach to customer engagement. 

After working at a number of global agencies and spending some time in-house, it became pretty clear that most businesses were approaching each element of their marketing strategy in separate silos - their website, social media and PR all completely unaligned. Most were juggling too many different marketing approaches using separate pieces of content, trying to do too much at once and over complicating things. The result was ineffective content marketing that did nothing to help build the business. 

At the same time Lianne was meeting businesses with no content plan with many business owners feeling overwhelmed by the number of different platforms and information out there that they didn't know how to approach content marketing in the right way.

So she started a new-wave agency! Showing clients that content doesn’t need to be complicated. Content is potentially one of the most powerful tools any business can have and getting it right can mean the difference between a business that grows and one that stands still.